Fit India Movement is a nation-wide movement in India to encourage people to remain healthy and fit by including physical activities and sports in their daily lives. It was launched by Prime Minister of India Narendra Modi at Indira Gandhi Stadium in New Delhi on 29 August 2019 (National Sports Day).
Fit India was founded by Shri Suparno Satpathy in year 1993 and it was incorporated as a company in year 2000.
The campaign has a "Fitness Pledge" that reads.
Launching the people’s movement on the birth anniversary of Major Dhyanchand, Prime Minister Narendra Modi paid tributes to Major Dhyanchand, India’s sports icon who enthralled the world with his game and techniques. He also congratulated the young sportspersons of the country who are keeping the tricolor afloat on the world stage through their efforts.
“Their medals are a not only the result of their hard work but reflection of a new zeal and new confidence of a New India”, the PM said.